cours stratégie marketing pdf

Future orientation .................................................................................................................... STP (Segmentation, Targeting and Positioning). categories in North America and central and Eastern Europe. salespeople to approach certain organizations or individuals in target market segments. required products from these distribution methods of Nike. Nike Inc. (2016, 02 29). Rourke, Elizabeth; Troester, Maura; Salamie, David. awareness and has strong brand power for a long time and also makes a position in the market. long-lasting Slogan “Just Do It” and symbols “Swoosh” and their sports icons are recognizable, There are two great attributes which makes distinctive competency for Nike are its inability to be, replicated and the value or benefit which they offer to its consumers. Worldwide Nike and, Adidas are also having greatest revenue as well as market leaders in sporting goods industry and, manufacturing with 27.8 and 20 billion U.S dollars respectively. (2006). (n.d.). footwear through offering a selection of shoes, what customers want; different colors and fabrics; customization process and offers are available in Nike’s website (NikeID). L’élaboration d’une stratégie marketing comporte 4 étapes essentielles: 28. (Athletic & Sporting Goods Manufacturing in the US: Market, In today’s world market of sport goods is increasing and this market is highly growing in U.S. as. If you continue browsing the site, you agree to the use of cookies on this website. The characteristics of these products business and its benefits can be as discount coupons, can make customers to save and by using special offers new things are offered to, customers, showing sales promotions enable customers to be motivated. However for having larger impact, the company, may use some of the organizations or individuals close to the seller in the target market, segment which can direct promote the product to customers. position, competitors, products and organizational structure. It has silent alarm, water proof products, and sleep monitoring of its, It is having wireless syncing (android device). the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. Read online COURS N 2 : STRATEGIE MARKETING ET PLAN MARKETING book pdf free download link book now. New technology affects Nike because it incorporates it in its products. This site is like a library, you could find million book here by using search box in the header. All books are in clear copy here, and all files are secure so don't worry about it. With respect to this the report contains comprehensive marketing plan components including company analysis (Nike’s current and future status), situation or market analysis and competitors analysis; the report shows the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. (2016, 03 15). But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Hence its net income is increased to 3.62B, so from its increased revenue and income it can be forecasted that it can increase its expense, towards marketing to get increment in its market share and expand its business in other countries, So by looking to financials of Nike, following is the forecasted financial plan or budget plan for. It has following segmentation to create consumers groups to target: products that serve male and female that has age range of 15-55. strategies and objectives the following points are recommended: to implement its Global growth strategy of 2015 to attain sustainable, long term growth. The objectives of Nike can be. however there are numerous confusions and misunderstanding about the SEM, therefore in this proj, This report is all about to show a Marketing plan for Nike’s products; with reference to older offerings the report shows the plan that how can Nike offer new products in the market. correctively achieved by proper check and balance of company’s market share, profit, sales, budget and continuous analysis of all departments of company so that marketing plan could, Also through proper setting of milestones, budget and department selection to work on objectives, of marketing communication, channels and research then the marketing plan would be executed, If all the set standards and controlling procedures wouldn’t meet with marketing plan execution, then alternative plan would be there to set the marketing plan, the alternative plan include the. (n.d.). Beside this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous years revenue and marketing expenses figures. : Nike’s strength is also having valuable and non-replicable products, which are it has, : Nike is considered as fully innovative company that, d potential customers marketing, so they have a better perception of the brand, the. Retrieved March 2016, from marketing-. Retrieved March 2016, from scribd: . Retrieved march 2016, from Marketing 91: Having Stylist features and innovative products which includes; It have different products one cannot fit other. Young athletes can be the target market of Nike in the future. Nike has obtained a strong name or title in the market of running basketball and football, NIKE's wholesale market would continue constantly and be the key driver for deal, Increment in Earnings Per Share growth annually, Increasing 25% of ROI (Return on Invested Capital), Nike’s initial product advertising strategy of using professional athletes for increasing, Nike changes its target market from teenagers to younger consumers due to intense, During the time of recession consumers was willing to pay on that brand because Nike, It also introduces the digital sports and e-commerce in its recent years due to changes in, It introduces the Nike+ running sensor in collaboration with Apple Inc. and other, Nike has been launched its technologically advance shoe models from time to time, Company still faces many challenges in this changing fashion trends and its sale is falling, There are worker rights and employee laws which affect the Nike’s internal procedures, It has positive government policies which support it in increasing their growth prospects, The surroundings legal issues affect it and are handled by Nike itself, Nike can take help from government as well as from foreign countries which have, Nike get sponsorship from different other companies, Nike can be the way in creating new jobs when their higher growth in economy, Due to economic downturn consumers can be affected and it can reduce consumer, There can be risk of currency, interest rate and exchange rates for Nike’s product, Increasing material prices and labor cost in production countries or outsourcing for, Consumers are becoming more loyal towards the brand and becoming brand conscious, Changes in life style- health awareness, sport participation which is increasing the, Increasing market share of female customers can also be opportunity for Nike, Consumers preferences and demand are being diversified hence Nike can broaden its. they have continuous improvement in their production by incurring low cost with increased level, strong patents and copyrights on its products so that they would not copied easily and remain, continually strives to bring new thing in their products for their target market and this is done, through their Research and development department which has strength and much resources and, ideas to produce new things in the market. All content in this area was uploaded by Rizwan Raheem Ahmed on Apr 07, 2016, This is the comprehensive report that contains the components of marketing plan of NIKE Inc. in. A – Elaboration de la stratégie de développement

  • Vie de l’entreprise = multitude de décisions et d’actions
  • Pluralité des acteurs
    • Internes
    • Externes
  • 3 types de décisions managériales:
    • Décisions stratégiques
    • Décisions tactiques
    • Décisions opérationnelles
  • Partie essentielle de l’élaboration de la stratégie de développement est consacrée au diagnostic de l’entreprise et de son environnement
. At the critical time of global economic crisis, Nike will react to the consumers’ pessimistic attitude and stressful emotion during this period. https://consumerbehaviourmcgill.wordpress.com/2013/01/19/nike-more-than-a-logo/. Looks like you’ve clipped this slide to already. Retrieved March 2016, from matthopkinspsumarketing: . (2001). Nike: Evolution of marketing strategy. Retrieved March 2016, from Scribd: . JapaneseElementaryCoursebookElementary1A2... NATIONALOPENUNIVERSITYOFNIGERIACOURSECODE:BHM303... a a a a c a ae a aa a a a a a a aaaaaºa a asa a a a a a a a a c a a aaaaaºa a a a a a a c a ae a a asba a asa a a a a a c seattleb2a c a ae a a asba a asa a a a a a c aa a a a c a a b2a c a ae b2a c a ae a a asba a asa a a a a a c b2a c a ae a a asba a as, 0 e6 8c 89 e4 b8 8d e5 87 ba e5 90 a7 e4 b8 80 e5 a4 a912345 abc e7 9a 84 e6 8c 89 e4 b8 8d e5 87 ba12345 abc e7 9a 8412345 abc e7 9a 84 e4 b8 8d e9 99 88 e6 8c 89 e4 b8 8d e5 87 ba e4 b8 8d e9 99 88 e6 8c 89 e4 b8 8d e5 87 ba e4 b8 8d e9 99 88 e5 95 8a e, sakrare3 org how to prepare for a hurricane or tropical storm, COURS N 2 : STRATEGIE MARKETING ET PLAN MARKETING. Vous trouver ici un cours détaillé en PDF sur le marketing Digital, il s’organise en … Scribd will begin operating the SlideShare business on December 1, 2020 (n.d.). customers for these products, which stands for segmenting, targeting and positioning strategy. Beside this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous years revenue and marketing expenses figures. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. quality products timely (Nike.inc. Retrieved from NIKE, INC. However, there is a strong need to conduct a study in Pakistan by keeping in view of local business environment and culture. Sometimes Nike can affect, consumers to buy the product. ect effort is being carried out make the SEM business simple. Also few sporting goods manufacturer have vertically integrated, operations, which includes the marketing, manufacturing, designing and retailing processes in, their operations. The American manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. Marketing mix of Nike. (n.d.). All rights reserved. Le marketing digital, la promotion de produits ou de marques via une ou plusieurs formes de médias, diffère du marketing traditionnel en ce sens qu’il utilise des canaux et des méthodes permettant à une organisation d’analyser des campagnes marketing et de comprendre ce qui fonctionne et ne fonctionne pas en temps réel. course of action would provide additional $2.2-2.6 billion by 2015. customer business and make wholesale and retail effectiveness. Marketing strategy Training was Crucial factor organized once before opening the store Organizes frequently training for employees Training (Number and time of training, preparation, manual) Better relationship are good, better chance you have to succeed I couldn’t get information (franchisee is gone) Deep relationship and mutual trust Franchisee relationship Theory - what authors have stated about … As Nike is the integrated, part of the American and world culture, the brand power is basically increased and difficult to, replicate. Join ResearchGate to find the people and research you need to help your work. (The consumer decicion proc, The main competitors always of Nike are Reebok and Adidas and their product are not entirely, different from Nike’s products, as all products involved in the design and marketing of both, athletic footwear and apparel and for fitness projects but Nike is having differentiation and, distinctive competency in the area of marketing. GROWTH STRATEGY: http://news.nike.com/news/nike-inc-introduces-2015-global- In some cases, sales staff helps customers to find the right products to promote. Athletic & Sporting Goods Manufacturing in the US: Market Research Report. Clipping is a handy way to collect important slides you want to go back to later. Few companies have such that image and resources to promote their company as Nike, do. which serve with high volume of Nike’s products to consumers. (n.d.). The Demand for sporting goods is increasing over the period. The Birth of ‘Just Do It’ and Other Magic Words. Nike’s sales promotions include coupons and special offers to customers which it target. Bussiness enviromental audit critically access the strategic direction of the, http://matthopkinspsumarketing.blogspot.com/2011/12/nike-4-ps.html, http://panmore.com/nike-marketing-communications-, http://www.scribd.com/doc/125543113/Nike-Marketing-Plan#scribd, http://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=1. e1e7f9dc7fe780d2. This site is like a library, you could find million book here by using … In Nike Town store, shops sell sheep showmanship interested enough to do whatever. Retrieved from http://www.ask.com/business-finance/nike-s-target-audience-. contracts with different countries like China, Japan, Indonesia, Brazil, Vietnam etc. from FASHION UNITED : https://fashionunited.uk/news/people/nike-chairman-phil-. athletic apparel, exercise equipment but they are not included in recreational transportation. Product ...................................................................................................................................... Pricing ....................................................................................................................................... IMC (Integrated marketing communication) Strategy, Implementation, Control and Contingency Plan. Retrieved March 2016, from marketing-mix-nike: http://www.marketing91.com/marketing-mix-nike/, from Wikipedia: https://en.wikipedia.org/wiki, NikeID. It may become a good chance for Nike because it can take advantage of its previous advertising way of “Just Do It” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. . It may include online video training sessions for athletes celebrities and as to increase its, Nike could have merger and acquisition with other companies to expand its business and. Hanrahan, w. (2002). http://marketrealist.com/2014/12/nikes-target-market-today-and-tomorrow/. The, company depends on social problems such as the use of workshops and green technology, that use public relations to cope. Retrieved from scribd: http://www.scribd.com/doc/76309961/4-P-s-of-, . It has objective of styling its product through psychological tactics on target market, by linking triumph with apparel that is products are viewed as victory when sponsorship is done, by athlete celebrities (Marketing strategy of Nike), Another targeting strategy is Nike cross training established in 1989 which caters all the athlete, participants all over the world and trains different sport activities which has also become way to, Nike has positioned itself in the mind of its target customers as a leader in sports goods. about 715 contracts with the countries of the world which help it in supply chain process. Following are the some target strategies of Nike: Its target strategies include aggressive marketing to make aware its target consumers about its, product and even Nike make its target consumers enable to get their desired products through, customization process as own signature shoe is offered to athlete that is it enabled Michael, Apart from this, its targeting strategies include sponsorship of its products through sports team or, celebrities. Plan marketing: Definir la strategie marketing, Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). About Nike. Aid, B. (Deng, 2009). Nike rarely used public relations as marketing communication mix or IMC strategy. However, to make a bigger impact, the firm uses. (Nike marketing. These marketing choices group consumers together based on common needs with the ultimate goal to affect the buying decisions of the target.

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