In the 8-minute video, the narrator elaborates on all the factors that are crucial for a start-up. Just because Instagram gives you 2 minutes for the advertisement you don’t have to use it in full. Let’s say you’ve just hosted a successful Facebook Live video with high viewership and great engagement. Ben & Jerrys is a business that I’m always happy to follow, because who doesn’t love ice cream. Moreover, the social media platform has more than a billion members. The in-feed carousel ads are ideal for brands that plan on advertising an entire product line. While the SM platforms were still dominated by texts and images, Instagram read the tea leaves. From here, you will be given a number a options to resize your video for various social platforms, with one of them giving you the option to resize for Story (Snap/Insta) or IGTV - select this one. But, Ads is the faster of the select three. If your channel is new, you’ll be asked to allow access to your videos. Two years have passed, the ad revenues are still rising and touching new heights. You can use it for brand awareness, IGTV is a great place to use influencer marketing to promote your product and service. Besides, we’ve seen a 4-time jump in video content in just 3 years. This tool has been developed specifically for Instagram TV — and it’s totally free, too. Even if you record and upload a minute-long video, the tool splits the content into four clips of 15 seconds each. IG Story showcases its products and their amazing features to the audience. IG users can easily swipe and ignore ads that appear among the Story videos. Stories vs. in-feed videos and ads. The IGTV video needs to have video duration which is a minimum of 15 seconds long up to a maximum of 10 minutes long. Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. Stories have proven their worth in different stages of the marketing funnel, from brand awareness. While some marketing experts have been quick to declare IGTV a flop, it seems that the feature is evolving into a more valuable storytelling tool. Moreover, make the CTA clear and visible. That's because both of these files are similar and closely related. IGTV represents Instagram’s first foray into long-form videos. Pay attention to the images, colour, background, text font, and. Users can access the video tool from an icon on Instagram or use the standalone IGTV app. Two years have passed, the ad revenues are still rising and touching new heights. In IG Ads, the sound is normally turned off. Once you are happy with the edit, export as an MP4. Obviously, for most users, IGTV will provide a more restrictive time limit than other video platforms, TikTok, of course, being the exception, here. Petriello told Nieman Lab that horizontal video is typically higher quality than vertical, particularly if it was shot in 4k. IGTV videos are designed specifically for mobile viewing, meaning that they’re all vertical and full-screen experiences like Instagram Stories. Since the launch of Instagram’s latest feature, Instagram TV (IGTV), the little TV icon that appears at the top right-hand corner of the social media app has opened up a new frontier for marketers to engage with their target market. Soon there will be millions of businesses and zillions of videos on IG. For one, Instagram has been gradually making improvements to the platform. Learn the language to make custom views and endpoints, Community Chat Exploring content solutions? Updating your Facebook Social Curator Feeds. Some 10-15 years ago, text content dominated the web while videos were restricted to television. *Well, technically, IGTV now supports horizontal content. Digital Marketing Webinars (2020 Webinars), Major differences between IGTV, Instagram Stories and other video platforms, Best practices for creating the right format, Convert to widescreen with FinalCut Pro X, Change your IGTV format quickly with Movavi, Convert Facebook live videos for use on IGTV, Using your phone for the best-case-scenario. If you decide to go the Instagram Ads way, then keep in mind that advertisement videos appear at only two places – IG In-Feed and Story videos. increase your reach. The aspect ratio of the video: no bigger than 9:16, Video dimensions: 600 x 1067 pixels (minimum); 1080 x 1920 pixels (maximum), Video length and size: 15 seconds per video (maximum file size of 15 MB), Instagram Stories have a reach that goes beyond your followers. Though IGTV has been around for a couple of years, it’s still early days, as the platform continues to find its footing. We might even see a steep rise in brands publishing quick, on-the-go videos which appear authentically created, leading to better engagement. IGTV or Instagram TV – the name says it all. Even though Instagram recommends IGTV videos with vertical and horizontal video formats, it displays the vertical format. Instagram influencers can also use IGTV to post a video on product recommendations and reviews - enabling brands to further take advantage of the already thriving influencer market. All you have to do is record a video while holding your smartphone vertically, and then load it up to IGTV. Format: MP4; Default IGTV Settings: 1080x1350 (a horizontal video will run nearer to 1920x1080) Orientation: Vertical (aka portrait) Video Length In fact, creating your own website is quicker than the time you would spend reading up on Instagram’s new features. Aspect ratio: 4:5 minimum or 9:16 maximum. Out of all three options, this is the most difficult. You have no more than 3 seconds to grab the attention of the viewer. In each carousel video ad, brands get a maximum of 10 videos; each with a maximum duration of a minute (60 seconds). Combine well-made video ads with optimized (right length. More than 500 million people use Instagram every day. YouTube, after all, is the current king of long-form content; it’s even still beating out Facebook, because users go to the site just to watch content instead of happening to stumble upon it like they do on the latter. You need to work in the video row (third from the top). That’s because the company’s creativity is seemingly perpetual. To get started, launch FinalCut Pro and create an Event to hold all your IGTV videos. IGTV Video Specs. Here, I’ve pasted in a recent video from my YouTube channel to show what it looks like in action: You can crop the video, but do note that you won’t have full control over the crop. The main difference between IGTV and Stories is the time limit. Videos uploaded on IGTV are also available for users of the Instagram app. Instagram Story is a tool to express a short story in an authentic and creative way. MP4 is short for MPEG-4 Video, which is tied to H.264. Overall, video consumption on smartphones is rapidly increasing, which puts IGTV in a dominate position right now. Watch Now, "Social Media Marketing: The Movie" - Have You Seen Our Film? Never miss a new post! Below we’ll explain what IGTV is, the recommended video sizes and other content requirements, as well as how to convert your videos for IGTV: As the platform continues to gain traction among millennials, influencers, brands and artists of all fields, the company decided to enter the long form content arena by creating Instagram TV. On uploading your video, you can proceed to convert the video to IGTV specs. In addition, 71% of people using the platform are 35 years of age or below. Don’t make this mistake, and adapt to the format, even if you need to reshoot some videos. , and resolution) content, and you have a successful IG Ad campaign on your hands. It’s a mobile app with automatic full-screen views and is superior in that sense to YouTube’s. Subtitles are important because 1) they help the hearing impaired and 2). No matter what angle you decide to take, keep your focus on the frame at all times to avoid making the mistakes we’ve discussed in option two. Size limit: 650 MB for ‘regular’ accounts (5.4 GB for verified accounts). Join chat for help and support. IGTV is flexible and versatile. How do you feel about IGTV? For example, Kapwing and Video Resizer for IGTV & more (it couldn’t be said more directly) are quick fixes with few editing features. Enter 1080×1920 as your dimensions and save. . In a single ad, IG allows you to display 10 different videos with separate links for each. Unlike IG Story videos, Story ads can be longer, up to 2 minutes. In that case, it’s only natural that you’d want to capitalize on it as much as possible. You’ll be able to view your library of views that you’ve uploaded to your channel here at any time. This will keep users engaged and not feeling like they’re watching fluff. is easy, but before doing so keep in mind the following tips: Just because Instagram gives you 2 minutes for the advertisement you don’t have to use it in full. If the video was shot on your phone, you won’t need any further editing. Remember to use natural and authentic ads that offer something valuable to the target audience. Avoid bad recutting solutions: Some examples include cutting off texts or faces, working with videos too small for the screen justified with blurry backgrounds, rotating clips horizontally, or duplicating (or triplicating) videos to fit the length of a smartphone screen. We suggest using these if your plan is to just resize and convert your videos to easily upload to your IGTV account. Cristian Stanciu is a freelance video editor, owner and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios or brands all over the globe. A pop-up window will appear where you will able to adjust the video properties. Then select the crop function to crop as appropriate. Step 2: Once you’ve clicked on your IGTV tab on your profile, you can begin to upload a video to your IGTV by clicking the blue “upload” button in the center of your screen. Looking to replatform? As far as what IGTV actually means for platforms like YouTube, it’s hard to say. So, sometimes you’ll need to zoom in on your main subject in order to crop out background objects that don’t fit. we’ll discuss. You can overlay your title or captions onto your images, or alone with simple backgrounds to lengthen your videos and add more exciting content. Still, one of the bigger barriers preventing brands from adopting IGTV may come down to a simple matter of formatting. And the tutorials, of course, are executed well. Be sure to login when you use the platform, otherwise, your videos will come with a watermark. Before we get into the actual process of changing the format of your video for Instagram TV, let’s quickly go over the specs: Settings: IGTV settings run at 1080×1350 (whereas a horizontal video will run closer to 1920×1080). This should be added in pre-uploading. Fine-tune the details to optimize your video content. Then, select the cogwheel button, which is situated next to the Output format field, to specify the resolution (1080x1920) and then commence the conversion. Here too, you can use carousel ads. That includes both YouTube and Facebook, which both can have very different types of content. As for what IGTV means for well-established video platforms like YouTube and Vimeo, it is a bit too early to tell. In three years, the revenue skyrocketed to $6.84 billion. Even in a still image, you can tell that he’s doing several things well here, including: Williams Sonoma is a big name brand that has typically done a great job on Instagram marketing. You can also choose whether or not you want to make the video visible on Facebook or not. This is where you shoot the video horizontally on your smartphone or camera, and then edit the aspect ratio using video editing software. Moreover, the social media platform has more than a billion members. People love how-to content, especially when it’s thorough and actionable like the tutorial above. One Lowercase, Uppercase, and Number required. Get it done with Experts, Parsley REPL In 2015, the platform’s advertising revenue stood at $0.63 billion. Since we’re talking specifically about resizing video for IGTV, it makes sense to look toward a tool designed for the express purpose of converting and resizing, without all of the extra features (and expenses) that come with a full-on editing tool like FinalCut Pro X.
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